itel A90 – Fabulous design smartphone launch with low price

itel A90 : The budget smartphone landscape has witnessed a remarkable transformation with the introduction of the itel A90, a device that challenges conventional expectations of what entry-level smartphones can deliver. The itel A90 launched for Rs 6,499, brings iPhone-like design, 90Hz screen, Aivana AI assistant, positioning itself as a game-changer in the sub-₹7,000 market segment where premium features typically remain elusive.

Pioneering AI Integration at Entry Level

What truly distinguishes the A90 from its competitors is the groundbreaking integration of artificial intelligence capabilities. The Itel A90 introduces Aivana 2.0, the company’s upgraded AI assistant, which Itel claims can perform tasks such as answering questions from documents, describing images, making WhatsApp calls, and solving mathematical problems. This level of AI functionality is uncommon in the entry-level smartphone segment.

The capabilities of Aivana 2.0 extend far beyond basic voice commands. This assistant can help users read documents, interpret images, solve maths problems, and place WhatsApp calls, bringing sophisticated functionality typically reserved for premium devices to budget-conscious consumers. Such comprehensive AI integration represents a significant leap forward in democratizing advanced technology.

itel A90

Display Excellence That Defies Price Expectations

Visual experience receives premium treatment despite the device’s affordable positioning. The itel A90 is equipped with a 6.6-inch HD+ IPS screen offering a 90Hz refresh rate and 180Hz touch sampling rate for smoother interaction. The display reaches up to 480 nits brightness and includes a Dynamic Bar that shows real-time updates for battery, calls and notifications.

The smooth 90Hz refresh rate ensures fluid scrolling and enhanced responsiveness during daily usage scenarios. Combined with the Dynamic Bar feature and Always-on Display functionality, users receive continuous access to essential information without compromising battery efficiency or user experience quality.

Engineering Durability for Real-World Usage

Physical construction addresses practical concerns often overlooked in budget smartphone development. Designed to offer durability, the Itel A90 features an IP54 rating for resistance against dust and splashes. Security features include a side-mounted fingerprint sensor and face unlock, providing multiple layers of protection and convenience.

This durability focus extends beyond mere specification compliance. The IP54 rating ensures the device can withstand everyday challenges including rain exposure, dust accumulation, and accidental liquid contact, making it particularly suitable for users in demanding environments or those seeking reliable daily companions.

Performance Architecture Built for Efficiency

Processing capabilities receive careful optimization to balance performance with power efficiency. It is powered by an octa-core T7100 processor and runs Android 14 Go Edition. The A90 supports up to 12GB of RAM through memory fusion (4GB RAM + 8GB virtual) and is available in two storage options: 64GB and 128GB.

Real-world performance metrics demonstrate the device’s practical capabilities. Itel A90, with the Unisoc T7100 chipset, scored 260,484 at AnTuTu v10, ranking it higher than 60 percent of smartphones on performance. This score means that it is a good performer when it comes to basic activities like browsing, chatting, and media consumption.

Photography Solutions for Everyday Creativity

Camera capabilities address the growing demand for accessible photography tools among budget-conscious users. On the camera front, the A90 comes equipped with a 13MP rear sensor and an 8MP front camera. The rear camera is paired with advanced image processing features and a sliding zoom button, aimed at enhancing mobile photography.

The camera system incorporates practical features designed to improve user experience. For photography, the phone features a 13-megapixel rear camera with LED flash and improved image processing, and a 5-megapixel front camera for selfies and video calls. These specifications, while modest, provide adequate capability for social media sharing and basic photography needs.

Battery Performance and Charging Solutions

Power management reflects thoughtful engineering decisions prioritizing longevity and convenience. The device houses a 5000mAh battery and supports 15W charging, and a 10W charger is included in the box. This substantial battery capacity ensures reliable all-day usage for typical smartphone activities.

The charging solution balances speed with practical considerations. While not offering ultra-fast charging speeds, the 15W charging capability provides reasonable replenishment times for the substantial 5000mAh capacity, ensuring minimal disruption to daily routines.

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Market Positioning and Consumer Value

The A90’s pricing strategy demonstrates aggressive market positioning designed to maximize accessibility. The phone is available in two variants – 64GB at Rs 6,499 and 128GB at Rs 6,999. It comes in Starlit Black and Space Titanium colors, providing aesthetic choices typically reserved for higher-priced segments.

Additional value propositions enhance the ownership experience. Buyers also receive a 100-day free screen replacement and a 3-month JioSaavn Pro subscription, demonstrating itel’s commitment to comprehensive customer support and entertainment value.

itel A90 Future Implications for Budget Smartphones

The itel A90 represents more than incremental improvement—it signifies a fundamental shift in budget smartphone expectations. The Itel A90 is aimed at users that value the key features without paying too much, seeking a reasonable balance between performance and ease. It offers a comfortable everyday experience, stable call quality, good battery life and easy-to-understand interface.

This strategic approach suggests the continuing evolution of the budget segment, where manufacturers increasingly prioritize practical innovation over specification padding, creating devices that genuinely serve their intended user base’s real-world requirements.

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