New Ford Endeavour : The Indian automotive landscape is about to witness one of the most anticipated comebacks in recent memory. Ford Motor Company, after exiting the Indian passenger car market in 2021, is preparing to make a strategic return with none other than the legendary Endeavour SUV. This isn’t just another vehicle launch – it’s Ford’s statement of intent to reclaim its position in India’s premium SUV segment, targeting the throne currently occupied by the Toyota Fortuner.

Engineering Excellence Meets Modern Design

The new-generation Endeavour, known globally as the Ford Everest, represents a complete transformation from its predecessor. Marginally longer and built on a 40mm longer wheelbase, the real reason it looks bigger is that this big body-on-frame SUV is now even more block-like. The design philosophy emphasizes muscular proportions and contemporary aesthetics that command attention on Indian roads.

The nose is wider and more square and the ‘C’-shaped LEDs that frame the headlight clusters accentuate the width. This distinctive lighting signature ensures the Endeavour stands apart from competitors, while the flat bonnet adorned with cuts and creases adds to its imposing presence. The chrome bars flanking the Ford logo provide a modern touch to what Ford describes as a “bluff cowl” design approach.

The side profile benefits from substantial 20-inch alloy wheels that enhance the SUV’s planted stance. These aren’t just for show – the bi-turbo badge below the fender hints at the sophisticated powertrain technology underneath, signaling Ford’s commitment to performance without compromise.

Powertrain Innovation at Its Core

Perhaps the most exciting aspect of the new Endeavour lies under the hood. The new model is reportedly to be offered with two engine options – a 2.0L turbo diesel and a 3.0L V6 diesel. The flagship 3.0-liter turbo diesel V6 engine produces an impressive 250 horsepower at 3,250 rpm and peak torque of 600 Newton-meters between 1,750-2,250 rpm.

This powerplant offers significantly more capability than the Toyota Fortuner’s 2.8-liter turbo diesel engine, providing both superior refinement and smoothness. The bi-turbo 2.0-liter option serves as the more accessible entry point while still delivering substantial performance credentials that match customer expectations.

Transmission options include both 6-speed manual and 10-speed automatic gearboxes, depending on the engine configuration. This flexibility allows Ford to cater to different driving preferences while ensuring optimal performance delivery across various driving conditions.

Technology and Luxury Redefined

Step inside the new Endeavour, and you’re greeted by a completely reimagined cabin that prioritizes both technology integration and passenger comfort. The three-row cabin is completely new with a more modern dashboard design dominated by a portrait-oriented 12-inch touchscreen that runs Ford’s latest SYNC infotainment software and a 12.4-inch digital instrument cluster.

The safety technology package reflects Ford’s commitment to modern standards. Nine airbags provide comprehensive protection, while advanced driver assistance features include hands-free parking, adaptive cruise control with lane keep assist, and Ford’s Pre-Collision Assist with Intersection Assist. This system can automatically apply brakes when detecting imminent collisions with vehicles ahead or oncoming traffic.

Additional luxury features include dual-zone climate control, ventilated and heated front seats, 360-degree camera system, panoramic sunroof, wireless phone charging, and a premium 12-speaker B&O sound system. These amenities position the Endeavour firmly in premium territory, justifying its anticipated pricing strategy.

Market Strategy and Positioning

With the import of fully-built up cars without homologation still allowed – up to 2,500 units per year – Ford could import the current Endeavour into India much sooner, while it readies itself for local assembly in 2025. This dual-phase approach allows Ford to test market response while preparing for larger-scale production.

The expected pricing range of ₹50-80 lakh positions the Endeavour as a premium alternative to the Toyota Fortuner, whose top-end variants now command around ₹60 lakh on-road. Competing with the Toyota Fortuner and MG Gloster, it will offer advanced tech features, a spacious cabin, and great off-road capabilities.

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Manufacturing and Future Outlook

Ford’s decision to retain its Chennai manufacturing facility proves prescient. The plant previously produced the earlier Endeavour, meaning retooling for the new generation involves fewer complications than establishing entirely new production lines. This manufacturing strategy supports Ford’s broader vision of using India as both a domestic market and export hub.

The timing couldn’t be better for Ford’s return. The premium SUV segment continues expanding, driven by increasing disposable incomes and changing lifestyle preferences. Indian buyers increasingly prioritize features, safety, and brand heritage – areas where Ford’s Endeavour traditionally excelled.

New Ford Endeavour The Road Ahead

The new Ford Endeavour represents more than just another SUV launch. It symbolizes Ford’s renewed commitment to the Indian market and confidence in the premium segment’s growth potential. With its combination of powerful engines, advanced technology, and refined luxury, the Endeavour is positioned to challenge established players while offering buyers a compelling alternative.

As Ford prepares for this crucial reentry, the automotive industry watches with keen interest. Success with the Endeavour could pave the way for additional Ford models, potentially restoring the American brand’s prominence in Indian showrooms.